Leadership & Legacy

Mr. Chaudhary Muhammad Hussain Zahid

(Late)

 

Former President Sahiwal Chamber of Commerce & Industry (SCCI)
GB Member South Asian Association for Regional Cooperation Chamber of Commerce & Industry (SAARC CCI)
Chairman MS Group of Industries & CEO MS Automobiles (Pvt.) Ltd.
Senior Vice Chairman National Business Group (NBG) Federation of Pakistan Chamber of Commerce and Industry (FPCCI)
Former Executive Member FPCCI
Chairman Businessmen Group (BMG) SCCI
Member District Legal Empowerment Committee Govt. of Pakistan
President Developers & Builders Association Sahiwal
Chief Organizer Nazria-e-Pakistan Trust Sahiwal
Former President Rotary Club 101 Sahiwal
Former Representative of CCI & I Government of Punjab PHA

The late Mr. Chaudhary Muhammad Hussain Zahid was a visionary leader and an esteemed businessman who made remarkable contributions to the development of his city and country. As the Former President of the Sahiwal Chamber of Commerce & Industry (SCCI), he organized National Level EXPOs, the All Pakistan Chamber of Commerce and Industry Presidents' Conference, the Best Achievement Award Ceremony, and numerous other significant events.

He was elected as a GB Member of the South Asian Association for Regional Cooperation Chamber of Commerce & Industry (SAARC CCI), representing Pakistan among the eight member countries: Nepal, Bhutan, Sri Lanka, Maldives, Pakistan, Bangladesh, India, and Afghanistan. He was one of the 20 distinguished businessmen selected from across Pakistan for this prestigious position.

In 1984, he founded the MS Group of Industries and served as its Chairman. As the CEO of MS Automobiles (Pvt.) Ltd., he pioneered the manufacturing of MS Jaguar Electric Bikes, which became the largest and fastest-growing electric bike brand in Pakistan. His contributions were instrumental in promoting sustainable transportation and innovation in the country.

Through his relentless efforts, Sahiwal witnessed significant advancements, including the approval and construction of its first-ever medical college, the establishment of a social security hospital, and the construction of the regional industrial estate head office. His dedication to progress earned him recognition both nationally and internationally. He was invited as a state guest by the Governments of Bulgaria and Taiwan for his work in promoting electric bikes. The Government of Pakistan also acknowledged his contributions and extended full support for his initiatives in the electric bike industry.

He served as the Senior Vice Chairman of the National Business Group (NBG) Federation of Pakistan Chamber of Commerce and Industry (FPCCI) and as an Executive Member of FPCCI. He was the Founder and Chairman of the Businessman Group (BMG) at the Sahiwal Chamber of Commerce & Industry.

Mr. Zahid was also an active Member of the District Legal Empowerment Committee, President of the Developers & Builders Association Sahiwal, and Chief Organizer of the Nazria-e-Pakistan Trust Sahiwal. He formerly served as the President of Rotary Club 101 Sahiwal and as a Representative of CCI & I Government of Punjab PHA Sahiwal.

His legacy is a testament to his tireless dedication to the betterment of society and the business community. He will always be remembered as a beacon of inspiration and a pioneer in the fields of commerce, industry, and social development.

 

CURRENT LEADERSHIP

 

Mr. Ch. M. Hassan Asad

CEO & Director, MS Jaguar Motorcycles
CEO, MS Associates & MS Industries
Chairman, MS Group of Industries

Convener, Electric Vehicle Committee — Federation of Pakistan Chambers of Commerce & Industry (FPCCI)

Ch. M. Hassan Asad is a dynamic business leader and visionary entrepreneur who has played a pivotal role in transforming Pakistan’s industrial and electric mobility landscape. After completing his studies, he took over the family business and successfully scaled it to unprecedented heights, steering the MS Group of Industries toward diversification, modernization, and national recognition.

As CEO and Director of MS Jaguar Motorcycles, one of Pakistan’s leading manufacturers of electric bikes and scooters, Ch. M. Hassan Asad has been at the forefront of promoting sustainable and innovative mobility solutions. His strategic foresight, passion for technology, and commitment to excellence have positioned MS Jaguar as a trendsetter in the country’s electric vehicle sector.

In addition to his corporate leadership, Ch. M. Hassan Asad serves as the Convener of the Electric Vehicle Committee for the Federation of Pakistan Chambers of Commerce & Industry (FPCCI), where he actively contributes to shaping policies and driving initiatives that support Pakistan’s transition toward a greener and more energy-efficient future.

Under his youthful, forward-thinking, and inspiring leadership, the MS Group of Industries continues to grow as a symbol of innovation, integrity, and industrial progress in Pakistan.

 

 

Mr. Ch. M. Umer Asad

Managing Director, MS Jaguar Motorcycles
Director, MS Associates & MS Industries              

While pursuing his studies, Ch. M. Umer Asad stepped into the family business with a focus on redefining how Pakistan moves. As Managing Director of MS Jaguar Motorcycles, he oversees the company’s partnerships, B2B initiatives, and marketing strategies — driving collaborations, campaigns, and growth efforts that are setting new standards in Pakistan’s EV market.

Blending a Gen-Z approach with practical execution, Umer Asad has played a key role in launching MS Jaguar’s scooters line up, curating brand experiences and lifestyle events that connect products to riders. He has also facilitated collaborations with platforms like Daraz and worked with the Government of Pakistan on initiatives such as PAVE, helping bring electric mobility within reach for everyday users. Under his direction, MS Jaguar continues to grow and expand as a forward-looking, trend-driven brand shaping Pakistan’s urban mobility.